BNV is very excited to announce our newest Griddler’s Burgers & Dogs, on 134 Boylston Street. This is an important mark for us, as we unveil our newest brand and corporate design languages. We have developed this brand over the course of a year, and have incorporated a fun, energetic design that differentiates us from the competition. In addition, Griddler’s has shifted to become a truly Bostonian brand by adopting a locavore model using local farmers and purveyors. Our manifesto says it all: “We got our start in Boston – raised from the ground up. With ingredients as natural as our accents, Griddler’s takes the same care preparing our food as we do the communities we serve. After all, this is home. Always local. Always Fresh. Dig in.”
We are now focused on locating potential sites for our Griddler’s expansion plan. Our goal is to open 5 new stores throughout Boston-metro by 2017 and identity other emerging markets as part of our concept’s growth strategy and brand awareness efforts.